
Cindy Figer
President
New Canaan Farm
“Membership in TAB has helped me stay focused on big picture items rather than just dealing with daily details. It has helped me learn to work on my business and not just in it.”
Executive Biographies
Joseph Zente
Joe Zente is President/CEO of ZThree Performance Development, Inc, home of The Alternative Board TAB® in Central Texas. He founded Z/Three over a decade ago to help private business owners exceed their Sales, Business and Life goals.
Joe is a serial entrepreneur who has led dramatic turn-arounds at two scientific equipment companies prior to founding and directing four of his own successful companies. He is intimately familiar with the challenges faced by start-ups, growing firms and large multi-nationals. Joe’s experience encompasses over 25 years leading international companies involved in a variety of products, services, and technologies, including leadership roles in organizations with products ranging from high-ticket capital equipment to FISH, from industrial & medical instrumentation to semiconductors, sporting goods, services and software.
Joe is the developer of the UnCommon Sense© Formula for Success, a process that has been used by thousands of salespeople, managers and business owners to dramatically improve their top and bottom lines. His approach is practical, straight-forward, and no-nonsense.
ZThree has a simple philosophy—Freedom Through Results, Results Through Responsibility©. Joe knows that great things can be achieved via Individual Responsibility combined with Effective Processes, Execution, Communication and Teamwork. UnCommon Sense© incorporates these important principles into a program that can be applied to upgrade any Sales organization, whether the product/service is a pure commodity or a sophisticated custom solution. Joe has developed training programs in Sales, Effective Communication, Managing for High Performance, Open-Book Management and Principle-Centered Leadership.
Joe holds a BS degree in Chemical Engineering from New Jersey Institute of Technology, where he played two varsity sports and was captain of the baseball team. Joe and his wife, Julie, have three active sons -- Joey, Thomas and Alex.
Jorge Chavez
Jorge Chavez is a Sales Development Officer and a Certified TAB® Facilitator at Z3 Performance Development, Inc., home of The Alternative Board® in Central Texas. He is also a Strategic Business Leadership® coach. Jorge has over 20 years of Sales, Sales Management and Business Ownership experience working for companies including IBM, Adobe Systems, Portal Software (now owned by Oracle) and Allstate Insurance. His clients included Apple Computer, Microsoft, Charles Schwab, Pacific Stock Exchange and many other Fortune 100 companies.
Key accomplishments include:
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Over 20-year sales track record of consistently exceeding annual sales targets of $1M to $20M, while building memorable, long-term customer partnerships based on trust.
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Cultivating relationships with C-level executives and decision makers to increase revenue streams, further account penetration and align strategic goals.
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Closing commercial transactions from $100,000 to multi-million dollars with clients ranging from start-up to Fortune 100 in the Securities, eCommerce and IT industries.
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Securing customer satisfaction and success through comprehensive management of the total engagement including expectation setting, team building, contract negotiation, process review and change implementation.
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Success as a small-business owner, rising to the top and demonstrating quick mastery of new products, new markets and new industries.
Jorge holds a BA degree in Management Information Systems from Michigan Technological University and an MBA in Marketing and Finance from Golden Gate University located in San Francisco. He has played tennis since age 12 and played on both his high school and college teams. He has been married to Caroline for over 16 years and has 3 sons, Mitchell, Nic and Victor. He enjoys spending time with his family riding bicycles, camping and geocaching.
As a Sales Development Officer at ZThree, Jorge helps committed CEOs evaluate their sales organizations to deliver improvements in overall sales, sales recruiting and training, and customer relationships. This is accomplished by using proven sales tools and processes enabling even great performing companies to have even greater success.
Scott McCoy
Scott McCoy is committed to facilitating the discovery of prosperity and freedom. He is a Certified TAB® Facilitator at Z3 Performance Development, Inc., home of The Alternative Board® and is an Area Developer for TAB-Texas. He is also a Sales Development Officer at ZThree. Scott has been helping business owners write their playbooks and acquire fresh ideas to drive sustainable dreams for over 25 years. His experience and expertise in facilitating CEO boards, developing world class sales performance, developing executive leadership and launching market initiatives on four continents accelerates the success of business-building and promotes the joy of life for responsible business owners.
Scott is also certified as a Strategic Business Leadership® Coach, UnCommon Sense© Sales Development expert, Noise Reduction System Executive Development leader and has the created a proprietary Market Development planning process used by many successful companies.
Scott holds a patent on a Method for Cleaning Semiconductor Devices and earned a BS degree in Chemistry from the University of Illinois, Urbana-Champagne, where he played two varsity sports and saxophone in the Marching Illini band.
Diane Breidenstein
Diane earned a Masters degree at Duke University, with concentrations in business and healthcare. She holds a bachelor’s degree in psychology, with a focus in business and communications. She is a licensed practitioner in the Insights Discovery System and is a TAB® Certified Facilitator and Strategic Business Leadership® Coach. Diane is also certified as a Lominger Organizational Change Consultant.
Diane has 25+ years of senior level leadership experience in both small businesses and the large corporate environment. Her professional experiences include:
- Co-founded a successful start-up that grew in size and scope over an eight year period and was sold to a Fortune 500 company
- Led successful joint ventures, mergers, and acquisitions
- Developed and directed high performing executive and management teams in a highly regulated industry
- Provided leadership to strategic planning, business development, and growth initiatives
- Developed strong operational skills through managing organizations for HCA, the Healthcare Company
Diane is currently a partner with Intergistic Solutions, a business and management consulting firm. Her broad professional experiences, strong leadership skills and collaborative style contribute to her demonstrated ability to assess problems, design solutions, and help owners grow their business. She consults primarily in the areas of leadership effectiveness, team/organizational performance, and business/strategic planning and growth. She is a skilled executive coach and facilitator.
Otis Brinkley
Otis Brinkley has been a TAB® Certified Facilitator for over thirteen years and founded TAB in Austin in 1995. During that period, he has facilitated over 450 TAB CEO Peer Advisory Board meetings and conducted over 4,000 individual private coaching sessions.
Otis possesses over 25 years of corporate management experience, including twelve years as President and CEO of three companies. His functional strength was in sales management; leading teams of up to 120 highly paid sales representatives. His primary expertise was in turn-around and high growth situations in the information technology sectors. Companies he led varied from $10 to $250 million in annual revenue.
Otis has raised significant capital for growth, executed mergers & acquisitions and has significant experience in board governance. He built and led highly talented management teams. Otis has served as a Director on a number of fiduciary boards in Austin and is currently facilitating a TAB Advisory Board. Prior to a career in business, Otis spent ten years as a pilot with the U.S. Navy and Pan American World Airways. He holds a B.S. in Business Administration from the University of Missouri.
Tom Irby
Tom Irby was born and raised in South Texas and graduated from Harlingen High School in 1978. Tom attended Texas State University in San Marcos and received his B.A. in 1983.
In 1983 he was hired as the second full time employee of CompuAdd Corporation and was soon promoted to Vice President of Sales and Marketing. CompuAdd grew from a startup to over $700 million in annual sales within a nine year period. Tom founded several sales departments that accounted for hundreds of millions of dollars in revenue per year. While employed at CompuAdd in 1988, he founded a small payphone business to provide payphones to local businesses in the Central Texas area. By 1992, the payphone business transitioned into a full time business and by 1999 had grown to 750 phones over a seven state region. Tom successfully negotiated the sale of the payphone business in 1999 prior to the wireless boom.
Over the next several years Tom held positions of Director of Sales and Marketing for Imports by Four Hands and Chief Operating Officer of Silicon Services Consortium here in Austin. He is the current owner AcuScribe Court Reporters, an industry leader in legal services.
Tom joined TAB as a member in 2005, and has since become a TAB® Certified Facilitator and a Strategic Business Leadership® Coach. He is also a Sales Development expert and is a certified UnCommon Sense© Sales practitioner. His passion is helping business owners in Central Texas achieve their personal vision.
Richard Balius
Richard is a TAB® Certified Facilitator and a Strategic Business Leadership® Coach. He is also a licensed practitioner of the Insights Discovery System, UnCommon Sense© Sales, Get Client's Now™, and Quest. Richard is skilled in all aspects of business development including prospecting, presenting and account management. A former U.S. Marine and Austin police officer, Richard has applied this disciplined lifestyle to the discipline of selling. His unique combination of strategy, management, business and communication skills allow him to effectively coach individuals and businesses in the area of customer acquisition.
Richard has facilitated over 100 board meetings and conducted over 1000 coaching sessions. His competencies and professional experiences include:
- U.S. Marine Corps--learned a valuable management lesson: Effective organizational power emerges from the alignment of a vision and a mission executed by a team of capable people.
- Austin Police Officer—trained to deal with people in crisis and use of available resources to bring conditions that are out-of-control into manageable situations.
- Successfully provided services to many of Austin’s largest companies including AMD, Sematech, Applied Materials, PPD, UPS, McNeil Consumer Healthcare, and Solectron.
- Proven effectiveness in consulting with sales teams as well as coaching individual sales people.
- BS Degree in Criminal Justice with a concentration in Forensic Science at the University of Southern Mississippi.
Jerry Pritchard
Jerry joined ZThree as a TAB® Certified Facilitator and Strategic Business Leadership® Coach in 2009. He is also an UnCommon Sense© Sales Development expert.
In addition to his roles with TAB and ZThree, Jerry is an owner/partner in three businesses, Austin Urban Partners (a residential real estate development firm, RefresH20 (a distributor of purified water systems), and Strategic Business Solutions, a brokerage agency of “outsourced human resource solutions".
Jerry’s business development expertise is complimented by a successful background in training and development – building teams of self-directed, successful, high achieving individuals. In his role as majority owner and president of the Austin and San Antonio agencies for Administaff, Inc., Jerry shepherded the business’s growth to a base of 275 client companies, 4500+ worksite employees, and $145MM in annual payroll.
He has over thirty five years of successful business start-up, management, and ownership including a General Motors dealership, oil and gas leasing and production, and a regional sales division for a national computer retailer.
Recruited to the University of Texas at Austin on athletic scholarship, Jerry lettered in football under Coach Darrell Royal. Following graduation with a BA in Marketing from the University of Texas School of Business, Jerry led a Fortune 500 company in sales. He returned to his home state of New Mexico and later back to Texas to assume ownership and direction of a series of successful business endeavors.







